Delivering a good pitch is as much about conveying emotion as conveying information. If you get the opportunity to pitch in front of a live audience, both of those objectives should be top of mind. The phrase, “They don’t care what you know until they know that you care,” is sage advice and is the basis for starting a 10-minute pitch.
Startups are hard work. If you do not particularly care about the market or the problem you are solving, you may bail out when the going gets tough. Investors need to know this is more than just a business.