A look into CAMPUS, ShopBack’s new Singapore HQ at Pasir Panjang

It is tough to pass up the well known ShopBack indication at the entrance of what as soon as was a rundown college setting up at Pasir Panjang Highway. The launch of CAMPUS by ShopBack today (July 1) marks the on the internet platform’s robust regional development in Asia Pacific, next its the latest US$80 million funding.

Spanning 88,000 sq. ft, the website retains the framework of the unique school, modernised with a strong distinction of a slate gray roof in opposition to white partitions, black trim around the windows, and black arch doorways.

The start ceremony was kicked off by Henry Chan, co-founder and CEO of ShopBack, who first reminisced about developing IKEA flatpacks for their first-at any time place of work 8 several years in the past.

(L-R): Tan Kiat How, Singapore’s Senior Minister of Condition for Nationwide Growth and Communications and Facts and Henry Chan, CEO and co-founder of ShopBack / Picture Credit score: ShopBack

More than the earlier 8 decades, we’ve noticed the evolution of our organization — from an on line system to an omnichannel shopping ecosystem. Back then, I in no way would have imagined we’d have anything like CAMPUS to simply call our very own.

With the launch of our Singapore HQ, we seek out to further more fulfil our mission to enhance the choices supplied, by partnering retailers to deliver our providers to much more consumers in the location.

– Henry Chan, co-founder and CEO of ShopBack

Online system to innovation hub

ShopBack uses the university as a metaphor, to build a url involving increasing a small business and steady learning by bringing staff back again to the nostalgic times of their adolescence.

“Learning does not quit in university,” provides Henry.

The total design and style embraces ShopBack’s primary values: collaboration and innovation, advancement and mastering, and most importantly good reminiscences — comparable to one’s schooling working experience.

In CAMPUS’ Assembly Location, the floor-to-ceiling home windows allow in vibrant nevertheless filtered normal mild. A big display is the key focal issue of the room, and dealing with that are staggered platforms framed with cement-completed bookshelves, which serve as a seating location for townhall conferences.

On non-occasion days, the Assembly Place has tables and chairs laid out, as perfectly as a table-tennis desk in the center ideal for when workforce need to have an entertainment split.

CAMPUS Assembly Region / Picture Credit history: ShopBack
CAMPUS 1st floor exterior, housing articles creator studio, 3rd Area

Exiting ShopBack’s principal area, the CAMPUS developing also shares the ground flooring with Third Place, a content creator studio.

3rd Space’s region extends into a complete kitchen and pantry and two fully-equipped studio and editing spaces through a corridor accented by glass-panelled arch doors.

Collaborative areas for steady innovation

ShopBack’s collaborative workspace design tendencies translate to the workplaces on the next and 3rd ground as properly. Highlighting the second floor is a lengthy bar and pantry spot, fitted with sockets. The bar is also utilised for far more than just lunch, but also soon after-hrs socialising.

Bar and pantry location on the next floor / Graphic Credit history: Vulcan Write-up

A special signature of ShopBack’s places of work is its Y-formed cluster seating arrangement on the two the second and 3rd floors, creating it less complicated for workforce to converse, collaborate and ideate.

To the remaining of the bar on the 2nd ground, hotdesk seating is committed to the Human Resource (HR), Facts, Style, Possibility, and Engineering groups.

Scattered on each finishes are enclosed assembly rooms. The next ground conference rooms are named immediately after ShopBack’s mascots — Penny, Nick, Invoice, and Satisfied Bag — as very well as points reminiscent of the aged campus this sort of as quantities 71 and 77.

(L-R): ‘Happy Bag’ meeting room, Y-formed cluster seating arrangement / Image Credit score: ShopBack

A mural detailing ShopBack’s journey sales opportunities you up to the 3rd flooring which homes the Company Improvement and Marketing and advertising groups. Right here, the conference rooms are named just after well-liked food stuff from different sections of the area this sort of as ‘Jollibee’, ‘Xiao Extended Bao’, and ‘Martabak’ — a tribute to the nations that ShopBack has produced its mark on. 

Assembly home at CAMPUS / Picture Credit rating: ShopBack
Place of work meeting rooms with distinctive names / Picture Credit history: Vulcan Post

Apart from the meeting rooms and office desks, there are also at ease lounge spaces in amongst to really encourage even much more socialisation.

ShopBack is actively using the services of now

Possessing CAMPUS contributes to our innovation and Singapore’s e-commerce. As a corporation, we can carry on to innovate and be a part of our customer’s lives from on-line to offline. We present the client with flexibility and handle above their finances, as well as choices.

– Fern Nannaphat, Country Normal Manager of ShopBack

CAMPUS will serve as a info science study & improvement (R&D) hub, comprising a 50-powerful group of information experts, device studying engineers, data analysts, UI/UX designers, and software package engineers.

ShopBack finally seeks to further more increase its capabilities in financial products and services, with its newest acquisition of hoolah and its latest start of ShopBack Pay back.

To date, it has employed in excess of 300 regionally across the earlier six months to facilitate its development. It is also hunting to bring onboard new hires in regions of payments, compliance, and engineering-linked roles prior to the 12 months finishes.

Starting out with just six group associates in 2014, CAMPUS will now property more than 220 workers primarily based in Singapore. Considering that inception, it has also racked up S$3.5 billion in annual revenue for 10,000 on the net and in-shop retailers across 10 markets.

Featured Image Credit score: ShopBack