Mdundo streaming service launch Mdundo Brand Lift for advertisers

Pan-African songs streaming provider, Mdundo has introduced ‘Mdundo Brand Lift’ a model overall health measurement device to give advertisers true-time insights into their brand’s overall performance.

The new characteristic gives insights by aggregating the 4 vital model metrics consciousness, consideration, favourability and obtain intent amid the platform’s viewers and avails the data in true-time on their platform.

The start of the software arrives months right after Mdundo introduced that it recorded 31 million lively consumers across Africa in the initial quarter of 2022, symbolizing a 49% growth when compared with the preceding quarter.

 Mdundo’s Head of Brand name Partnerships Africa Ms. Rachel Karanu reported that the measurement software will enable its partners to make info-pushed conclusions based on purchaser insights derived from viewers surveys.

 “We have heavily invested in this proprietary instrument that will aid advertisers to evaluate manufacturer overall performance vis a vis competitors in just a class amid our 33 million buyers throughout Africa, strengthening our giving as a info-led promotion solution. The instrument gives actual-time insights for companions visualizing the return on expenditure, ” stated Ms. Karanu.

The data-pushed device offers valuable insights and data for over 30 product categories inside meals, beverages, connectivity, economical services, personalized care, material and property treatment.