Top Mistakes To Avoid When Designing A Locksmith Website
Even the most skilled locksmiths would probably acknowledge the fact that when promoting their business and trade online, they have made a few mistakes on their websites. Even if you are the most trustworthy and reasonably priced locksmith in the industry, you will inevitably make mistakes from time to time, especially if you are not very familiar with the Internet. As the proprietor of a locksmith company, you might not even be aware when errors are made. It seems like nothing is wrong because your customers are still finding you and you are still receiving business.
You may not be aware of it yet, but your locksmith website design may be detrimental to your company. It probably went perfectly when you first set up your locksmith website. What then is the issue? That was probably a few years ago, at the latest. Many things have changed since you launched your website. The state of the Internet is far more developed now. The number of manual actions and search engine rankings that locksmith website owners receive has been steadily declining. They might have even been de-indexed.
Having so much on the plate
It can be challenging to determine the best course of action for a locksmith given the changes made to today’s competitive search engines. Ultimately, one must contend with following matters:
- Preventing your website from appearing in search results
- Hacked web pages
- Dealing with day to day updates
Due to errors that you were unaware existed, the SEO-dominated Internet of today may have had a negative effect on your website. In order to help you avoid them, let’s examine some of the most typical website errors made by locksmith website design service providers.
Outdated content
A great website contains a variety of content types. You won’t benefit much from your content if it is outdated and/or fails to address search engine queries. To make each piece uniquely yours, tailor it and write for your particular business. Apply it to the services you provide.
Using too much stock photography
Unless you’ve given it a lot of thought, you might not be aware of this, but your company has a distinct voice, tone, and brand that all perfectly capture who you are as an organization. It’s evident in the store signage, staff uniforms, and personalized graphics on your service vehicles. Your visual symbolism is erased if all you use is stock photography that is monotonous, stagnant, and manufactured. Your company’s identity shouldn’t seem boring; instead, it should be alive and well every day. Your cars should be instantly recognizable on the street throughout the community.
Not having enough CTA tabs
CTAs were once viewed as pushy and unprofessional. They might have been positioned discreetly, or even hidden away, somewhere on the page. Indeed, that is still the misunderstanding that some locksmith websites operate under. We say misconception because these buttons or action words are now standard—if customers want to make regular purchases online. A potential customer is more likely to contact you, use your services, or purchase your goods if you make it simple for them to do so.
Mobile unfriendly website
When someone clicks on your website, not everyone uses a desktop computer or even a laptop. Nowadays, people frequently use tablets and smartphones to access the Internet. Specifically, in the event that a prospective client becomes lost while traveling, they will utilize their phone to locate you. They’ll find someone whose website they can visit if they are unable to access yours on their phone or tablet. Not only have you lost out on a single customer, but also any others they might have recommended to you.
